Inappropriate pictures popped up on social media of naked men in the Dowd YMCA locker room. 5 août 2015 · While this is typically pretty innocuous for an underwear promotion, the ads hit fever pitch when an exposé proved that Bieber wasn't exposing the genuine article—but rather a photoshopped bulge. It's normal to expect that an advertisement would expand and define muscles and clean up facial imperfections (which, of course they did), but when it's for an underwear ad, you'd expect that.