“We wanted to create something that has a long-lasting effect—a platform more than a campaign or one-hit wonder,” says Omid Amidi. The Spokesplayer takes on the familiar face of Keraun Harris, or King Keraun, an actor, comedian and Internet personality who has appeared on HBO's Insecure and ABC's Black-ish. Keraun was the perfect choice as Madden’s Spokesplayer because he’s an expert in his own right.